From The Office of Marketing
& Development
In order to meet its goals, athletics
will successfully work with a variety of constituents to obtain
financial support, market sport programs, promote Rattler Athletics and
build strong relationships in Florida and throughout the country.
Mission Statement
To market FAMU intercollegiate
athletic events in order to enhance the lives of our students, alumni
and community friends while involving them in the advancement of FAMU
through promotions, and pre-game and halftime festivities at these
events. This is accomplished through the sale of tickets, corporate
sponsorships, and community partnerships for these events.
The FAMU Athletics Marketing /
Development office markets, assists, and supports the University Office
of Communications and the Office of University Relations, at Florida
A&M University, as well as the Athletics staff and student athletes.
In support of this commitment, the Athletics Marketing / Development
office enhances the lives in the FAMU community by promoting athletic
events in particular and the University in general.
Vision Statement
The Athletics Marketing / Development
office aspires to solidify a positive rapport with the fans of FAMU
Athletics by offering them valuable, well-rounded entertainment for
their ticket purchase. The Athletics Marketing / Development office
also wishes to reach out to more of the community and educate them on
the great product that FAMU Athletics offers for the fans’ entertainment
value.
Core Values
Pride and Tradition – we aim to
uphold and create the traditions of FAMU
Excellence – we strive to offer the
best entertainment value to fans that purchase tickets to our events.
Community – we create and foster
relationships between the Athletics Department staff including student
athletes and the FAMU community.
Innovation – we are entrepreneurial;
we actively identify and create new opportunities.
Partnership – we create partnerships
with other groups on campus and in the community.
Communication – we keep fans informed
through advertising, Web site updates, e-mails, flyers and special
events as well as other forms of communication.
