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Marketing & Development
By: Florida A&M Sports Information  
Release:03/08/2011

From The Office of Marketing & Development

In order to meet its goals, athletics will successfully work with a variety of constituents to obtain financial support, market sport programs, promote Rattler Athletics and build strong relationships in Florida and throughout the country.

Mission Statement

To market FAMU intercollegiate athletic events in order to enhance the lives of our students, alumni and community friends while involving them in the advancement of FAMU through promotions, and pre-game and halftime festivities at these events. This is accomplished through the sale of tickets, corporate sponsorships, and community partnerships for these events.

The FAMU Athletics Marketing / Development office markets, assists, and supports the University Office of Communications and the Office of University Relations, at Florida A&M University, as well as the Athletics staff and student athletes. In support of this commitment, the Athletics Marketing / Development office enhances the lives in the FAMU community by promoting athletic events in particular and the University in general.

Vision Statement

The Athletics Marketing / Development office aspires to solidify a positive rapport with the fans of FAMU Athletics by offering them valuable, well-rounded entertainment for their ticket purchase. The Athletics Marketing / Development office also wishes to reach out to more of the community and educate them on the great product that FAMU Athletics offers for the fans’ entertainment value.

Core Values

Pride and Tradition – we aim to uphold and create the traditions of FAMU

Excellence – we strive to offer the best entertainment value to fans that purchase tickets to our events.

Community – we create and foster relationships between the Athletics Department staff including student athletes and the FAMU community.

Innovation – we are entrepreneurial; we actively identify and create new opportunities.

Partnership – we create partnerships with other groups on campus and in the community.

Communication – we keep fans informed through advertising, Web site updates, e-mails, flyers and special events as well as other forms of communication.



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