CORPORATE SPONSORSHIP GUIDE
Release: Wednesday 03/30/2011 (ET)
by Florida A&M Sports Information
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THE STRENGTH OF STRIKING WITH FLORIDA A&M UNIVERSITY ATHLETICS

CORPORATE SPONSORSHIP GUIDE

CORPORATE SPONSORSHIP OPPORTUNITIES

Florida A&M University and the Florida A&M University (FAMU) Athletics Department are pleased to present the following corporate sponsorship opportunities. A partnership with the FAMU Rattlers and Lady Rattlers enables you to participate in a program that provides valuable exposure for your company and products, and, provides an association with a nationally competitive athletics program whose core goal is to produce champions In the CLASSROOM, in COMPETITION and in the COMMUNITY.

We look forward to connecting with corporate sponsors who understand the long-term as well as the ancillary benefits of an association with the FAMU Rattlers.

Our goals for this collaboration include:

  • To establish individually tailored partnerships with corporate sponsors that meet the objectives of both the partner and the FAMU Athletics Department.
  • To provide exposure opportunities for sponsors to present their products and services in an atmosphere of competitiveness, excitement, and entertainment at Rattler and Lady Rattler athletic and social events.
  • To develop a relationship with sponsors who can facilitate and enhance the ideals of excellence within the FAMU Athletics program.

SPONSORSHIP CATEGORIES

Click here for the complete FAMU Athletics Sponsorship Guide containing detailed listing and information on sport/event specific sponsorship opportunities.

PRINT

The FAMU Athletics Department creates a variety of professionally produced printed materials to promote and create awareness of its academically and athletically competitive Mid-Eastern Atlantic Conference-based program. Opportunities include:

  • Direct mail inserts
  • STRIKE Football Magazine
  • Newspaper advertisement tags
  • Cheer cards
  • Schedule cards
  • Schedule posters
  • Fan Giveaways

SIGNAGE

Signage is an extremely effective way to create high-profile visibility and brand awareness. Strategically placed permanent or temporary (banner) signage guarantees the delivery of your message to both fans in-venue and from afar. Signage opportunities include:

  • Rattler Football Video Signage on the JumboTron Scoreboard.
  • Rattler Football South End Zone Scoreboard Signage.
  • Rattler & Lady Rattler Basketball Video Signage on the JumboTron Scoreboard.
  • Rattler & Lady Rattler Basketball Goal Padding Signage.
  • Rattler Baseball Outfield Wall Banner
  • Lady Rattler Softball Outfield Wall Banner
  • Marketing Event Banners
  • Hospitality functions.

GAME DAY SPONSORSHIPS

Official game day sponsorships can have a tremendous impact at Rattler and Lady Rattler home contests. These packages offer a host of promotional and hospitality benefits for you and your invitees. Benefits can include the following:

  • Game tickets.
  • Pre-game receptions.
  • Temporary signage.
  • Public address and video messages.
  • Display/sampling area.
  • Premium item giveaways.
  • On court/field promotion.
  • Employee/customer recognition.

IN-GAME PROMOTIONS

Rattler and Lady Rattler events are more than just a game - they're reasonably priced entertainment for a wide audience. In-game entertainment and contests generate enthusiasm and keep the excitement rolling when play stops. Single-event or season-long promotional opportunities include:

  • Fan interactive contests / zones.
  • On-court/field promotions.
  • Premium item giveaways.
  • Display/sampling areas.
  • Scoreboard video animations/contests.

CONSUMER PROMOTIONS

The FAMU Athletics Marketing Department is excited to work with you to develop custom consumer promotions to help our partners create awareness, drive store traffic and increase sales. Consumer promotions extend the reach of your Hampton Athletics partnership into your locations and throughout the market. Such programs can combine in-game exposure, media and in-store presence to maximize effectiveness of each promotion. Please remember that the right to implement consumer promotions is reserved exclusively for FAMU Athletics corporate and media partners. Examples of consumer promotions include:

  • Traffic-driving programs.
  • Ticket sweepstakes or other promotional contests.*
  • Branded products/service.
  • Mascot and cheerleader appearances.
  • Officially licensed merchandise.
  • Rights to use the FAMU Rattler and Lady Rattler name and logos.*

*All uses of tickets and trademarks must be pre-approved by the FAMU Athletics Department in advance and be in accordance with all royalty and fee requirements.

RATTLERS SPEAKER'S BUREAU & COMMUNITY OUTREACH

Rattler and Lady Rattler coaches, student-athletes and staff visit numerous schools and commit to a variety of community service efforts throughout the year. Their goals are to give something back to the community through volunteerism, serve as positive role models, promote education and sportsmanship, and to discuss the important role sports plays in their lives. Your support of this program will help our athletes to make a lasting positive impression.

HOSPITALITY

Whether it's an employee appreciation party or VIP seats for your top client, FAMU Athletic events provide the perfect hospitality opportunity for you to entertain and reward your most valuable employees and customers. Corporate sponsorships include a multitude of exclusive opportunities throughout the year including:

  • Season tickets.
  • Premium seating opportunities.
  • Volleyball and Basketball VIP entertaining.
  • Awards banquets.
  • Athletics golf tournaments.

SAMPLING

Opportunities may exist for corporate sponsors to sample products in various venues at Rattler and Lady Rattler home events in conjunction with a game-day or in-game sponsorship.

SPECIAL EVENTS

Annually, the Athletics Department hosts numerous locally and/or nationally recognized first-class events. Special events that provide outstanding partnering opportunities include:

  • Heels and Helmets - Football Chalk Talk
  • Heels and Hoops - Basketball Chalk Talk
  • Rattler Invitational Golf Tournament
  • Rattler Invitational Bowling Tournament
  • FAMU Relays
  • FAMU Athletics All Sport Fang awards

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